• Market growth is due to high per capita consumption, increasing population and health consciousness.
• Mostly urban consumers have a very low but increasing interest in new products.
• High Disposable incomes, buying more and more premium products.
• Supermarkets are strong consumer base and apt ambience and activities at stores.
• Limited number of competition brands.
• More & more healthy Fresh Products are in demand such as Fruit Salads, Arils and Ready to eat meals.
• Rising demand of quality Baby food products as fruit pulp.
• Quick delivery is key to success.